By Raia Anne Martin
A picture is a creative creation in the same manner that a literary piece or an artwork is a result of the creator’s creative thinking. Many photographers with sufficient knowledge and abilities in photography can make a comfortable living from producing an impressive collection and delivering work that is very useful in various publications such as magazines, books, or internet sites, but knowing and mastering fashion photography can call for a higher level of commitment to the art form and plenty of time, effort, and resources invested in honing one’s interest.
Regardless if the purpose of a photograph is to advertise a certain brand of designer apparel, cosmetics, accessories, or perfume, promote an advocacy, promote an event, or circulate the word about a company, it must be effective in delivering its meaning to the audience. It’s the photographer’s task then to work with the models, the props, the lighting, and the setting to create a picture that would best convey a story-the right story-to its viewers. A photographer would need to come up with good plans: researching on the business that commissioned the job, what idea they intend to express, society’s reception of the specific concept, new methods for approaching this concept, and other similar research. The idea must be crystal-clear in the photographer’s head–he or she needs to understand what the picture has to look like.
Of course, there are certain things that could affect the photographer’s preparations and ideas the moment the photo shoot happens. The model may be someone who demands a lot of guidance, or none at all; the weather condition may have changed the expected mood of the shot; the company perhaps have modified the concept for the image at the very last minute. A photographer should be ready to adjust to alterations and adapt accordingly; experiment with the model’s appearance, change the lighting, change angles to obtain a totally different view of the photo.
Photographers should be frequently taking photos of a variety of things in different circumstances. “Practice makes perfect” absolutely is applicable here; by applying oneself to as many chances to capture images, discover additional skills with the camera, direct and exchange thoughts with models and photography crew, and attack new themes, a photographer can enhance his abilities and learn to photograph for entirely new prospects.
There is a great deal of fashion photography gurus seen today, but that is no excuse for an individual to hold back in building his own skills in the area. By being positive about one’s ability for creating and documenting appealing snapshots, a career in fashion photography is waiting for you.
There are many fashion photography experts these days, but this is no reason for you to stop developing your own skills in the field. Be optimistic in capturing exciting snapshots.